Facebook Ads Management: Meta Campaigns That Track Cost per Lead
As a Facebook advertising agency and paid social agency, we plan, launch and optimize Facebook and Instagram ads campaigns inside your own Meta ad account, with tracking set up properly and a weekly report. Our Facebook ads management starts at $500 per month, and the ad budget is paid straight to Meta.
What Facebook ads management covers
Running ads is more than boosting posts. A full Meta setup combines the account, the tracking, the audiences and the creative, and each part is checked every week.
Account and Business Manager
Pages, ad accounts, payment and permissions organized in Meta Business Manager so you keep ownership.
Tracking and Conversions API
Facebook Pixel (Meta Pixel) and the Conversions API set up so leads and orders are counted even when browsers block cookies.
Audience research
Meta advertising agency work and Facebook ads strategy start here: custom audiences, lookalikes and broad targeting tested against each other, not guessed.
Creative testing
Facebook ad creative (images, video and copy) tested in controlled batches, so the winning ad is a result, not an opinion.
Retargeting
Facebook retargeting brings visitors, video viewers and past customers back with ads matched to where they stopped.
Reporting
Spend, cost per lead and ROAS by campaign every week, in numbers you can open and verify.
Why work with us on Meta advertising
Ad management is easy to sell and hard to do well. These are the choices that keep it measurable.
Published fee
Ads setup and management starts from $500 per month. Ad spend is separate and goes to Meta, not to us.
You own the account
Campaigns run in ad accounts that belong to your company, so data and history stay with you.
Landing pages included
If the page loses leads, we rebuild it. See web application development for larger builds.
Decisions backed by data
Budgets move to the ad sets with the lowest cost per lead, and we explain each change.
How a Meta ads engagement runs
Audit
We review the ad account, the Pixel, past campaigns and the offer, then name what is wasting budget.
Setup
We organize the account, install tracking and build the first audiences and creative.
Launch and test
We run controlled tests of audiences, ads and landing pages for the first two to four weeks.
Optimize and scale
Weekly changes to bids, creative and budgets, then more spend on what proves itself.
Which campaign type fits which goal
Facebook ads pricing and results depend on the objective: what you sell and how long the buying decision takes.
| Goal | Campaign type | What we watch |
|---|---|---|
| Leads for services (B2B Facebook ads) | Lead generation ads: lead forms or landing page conversions | Cost per lead, lead quality |
| Online sales (ecommerce Facebook ads) | Catalog and Advantage+ sales campaigns | ROAS, cost per purchase |
| Returning visitors | Retargeting and custom audiences | Frequency, conversion rate |
| New audiences | Lookalikes and broad targeting | CPM, reach, first-touch conversions |
Meta results depend on the offer and the creative as much as the targeting, so we test both. Fees are fixed and the ad budget is yours.
Want search traffic as well? See SEO services and the full digital marketing services mix.
What good Facebook ad management looks like in practice
Good Facebook ad management starts before the first ad. We check the account structure, the Meta Pixel and the Conversions API, because ads cannot be optimized for events Meta never sees. Then we pick the objective that matches the business goal, usually leads or purchases, and build a small set of campaigns instead of dozens of overlapping ones. Fewer, larger ad sets learn faster and cost less to test.
People look for this service under many names: a Facebook ads agency, Facebook advertising management, Meta ads management or someone to hire as a Facebook ads expert. The work is the same in each case: audiences, creative, budgets and reporting. Creative testing carries most of the result. We test several images, videos and headlines against one offer, keep the winners and retire the rest on a schedule, and A/B testing is documented so you can see what changed.
Budgets are set from cost per lead or ROAS targets, not from a guess. We start small, watch CPM, click-through rate and conversion rate, and raise spend only when the numbers hold. Instagram placements run from the same account, so one plan covers both.
We also run WhatsApp and Messenger ads, lead generation ads and catalog ads for stores, and we report each by campaign so you see which one pays back. Everything is built in Meta Ads Manager, with custom audiences and lookalike audiences tested side by side. Facebook ads for small business work the same way, only with smaller test budgets. If you want to hire a Facebook ads expert, ask what Facebook ads cost beyond the agency fee: the ad budget goes straight to Meta and every dollar is shown in the weekly report.
Questions we get on the first call
What does a Facebook ads manager do?
It is the planning, launch and ongoing optimization of paid campaigns on Facebook and Instagram: account setup, tracking, audiences, creative, budgets and reporting.
How much does Facebook ads management cost?
Our fee starts from $500 per month for ads setup and management. The ad budget is separate and goes to Meta.
How much does it cost to hire a Facebook ad agency?
Agencies usually charge a monthly fee or a share of ad spend. We publish a fixed starting fee and agree on the scope in writing.
What does a Facebook ads specialist do, and do you run a Facebook ads audit?
A Facebook ads specialist handles Facebook ad campaign management day to day: audiences, creative, budgets and reports. We start with a Facebook ads audit of the account, tracking and past campaigns, and Instagram ads management runs from the same plan.
Do you offer Facebook ad management services for Instagram too?
Yes. Instagram placements run from the same Meta account, so one Facebook ad management services plan covers Facebook and Instagram ads, with one report.
How long until ads perform?
Expect two to four weeks of testing before results stabilize, since audiences and creative need data. We report weekly so you see the trend early.
Do I keep the ad account?
Yes. We work inside accounts that belong to your company, so you keep the data, the audiences and the history.
Do you handle creative too?
Yes. We produce the images, video and copy for tests, or work from your brand assets.
How do I start?
Send the site address and the goal, or ask for the free audit. You get a scope, a fee and a first test plan, usually the same day.
Send us your ad account. We will show where budget leaks.
The first audit is free and yours to keep. Get Facebook ads management with tracking, weekly reports and one manager.