Google Ads Management: PPC Campaigns Run on Cost per Lead
We set up and run Google Ads inside your own account: Search, Shopping and Performance Max, with conversion tracking first and weekly optimization after. Our Google Ads management starts at $500 per month, and the ad budget goes straight to Google.
What Google Ads management covers
A campaign that spends is not a campaign that sells. Each piece below exists to cut wasted clicks and raise the share that turns into leads or orders.
Conversion tracking
Google Ads conversion tracking: Google Analytics, tag setup and offline conversion import so bidding learns from leads and sales, not only clicks.
Search campaigns
Keyword structure by intent, negative keywords and ad copy written for the query, with Quality Score watched.
Shopping and Merchant Center
Google Shopping management: product feed cleaned and Shopping campaigns built for stores, including feed rules and label groups.
Performance Max
Performance Max campaigns with asset groups, audience signals and exclusions set up so automation works with your goals, not around them.
Remarketing and YouTube
Google Ads remarketing and YouTube ads management: return visitors and video viewers with campaigns matched to where they dropped off.
Reporting
Google Ads reporting and optimization: spend, cost per lead and ROAS by campaign every week, with a search terms review attached.
Why teams hire us to run Google Ads
Most Google Ads accounts leak budget in the same places. We fix those first and show the numbers.
Published fee
Ads setup and management from $500 per month. Ad spend is separate and billed by Google directly to you.
You own the account
Everything runs in a Google Ads account that belongs to your company, with full history and access.
Landing pages we can fix
If the page loses clicks, we rebuild it. See web application development.
Search terms reviewed weekly
Irrelevant queries become negative keywords, which keeps spend on traffic that can buy.
How a Google Ads engagement runs
Account audit
We check structure, tracking, search terms and budgets, then list what wastes spend.
Rebuild or build
We set up tracking, campaigns, ad groups, assets and budgets around your goal.
Launch and learn
We watch the first two to four weeks closely while bidding strategies gather data.
Optimize and scale
Weekly changes to keywords, bids and creative, then more budget to what pays back.
Which Google Ads campaign type fits which goal
The right format depends on what you sell and how customers search.
| Goal | Campaign type | What we watch |
|---|---|---|
| Leads for services | Search with call and form assets | Cost per lead, lead quality |
| Online store sales | Shopping and Performance Max | ROAS, feed quality |
| Brand awareness | YouTube and Display | Reach, view rate, assisted conversions |
| Returning visitors | Remarketing | Conversion rate, frequency |
| Law firms and real estate | Google Ads for lawyers and for real estate | Lead quality, compliant wording |
| B2B and ecommerce | Google Ads for B2B and for ecommerce | Sales cycle length, ROAS |
Daily budget needs enough room for the campaign to learn, and we say upfront what is realistic for your market. Fees are fixed and the budget is yours.
Search ads and SEO work together. See SEO services and the full digital marketing services mix.
What a good Google Ads setup looks like in practice
Good work on Google Ads starts with measurement. We connect the account to Google Analytics, set up conversion tracking for forms, calls and purchases, and import offline sales if you close deals later. Smart bidding such as target CPA or target ROAS only works if the signal is right, so tracking is fixed before budgets grow.
People look for this service as a Google Ads agency, a Google Ads specialist, a Google Ads expert, PPC management services, a PPC management company, a Google Ads freelancer, a Google Ads consultant or someone to run Google Ads for them. The scope is the same: structure, keywords, ads, bidding and reporting. We group keywords by intent, write ads for each group, add negative keywords from the search terms report and watch Quality Score and landing page speed. Performance Max and Shopping are used where the data supports them, not by default. Campaign optimization is continuous: we agree a budget and a target cost per lead, hold a short strategy call every month and show which keywords and audiences earned leads and which should be cut.
Budgets are set from the cost per lead you can afford, not from a round number. A small daily budget can work for a narrow local service, while a store with many products needs more room to learn. We start with a test, review after two to four weeks and scale only what pays back. Reports come weekly with spend, conversions and the search terms we blocked, so you can see where the money went. Google Ads pricing combines our fixed fee and your ad spend, and if you want to hire a Google Ads manager, we begin with the audit described above. We also run a Google Ads audit and a Google Ads setup for accounts that lost control, with bid strategy changes and Google Ads optimization tested one at a time.
Questions we get on the first call
What does a Google Ads manager do?
It is the setup, running and optimization of paid campaigns on Google: tracking, keywords, ads, bidding, budgets and reporting.
How much does Google Ads management cost?
Our fee starts from $500 per month. The ad budget is separate and paid to Google, and agencies elsewhere often charge a share of spend instead.
How much should I pay someone to manage my Google Ads?
Fees range from a flat monthly amount to a percentage of ad spend. We publish a fixed starting fee and agree on the scope in writing.
Is $20 a day enough for Google Ads?
It can be for a narrow local service with low click costs. For competitive markets or stores, more budget is needed so campaigns can gather data.
How long until Google Ads works?
Leads can arrive within days, but bidding needs two to four weeks to learn. We report weekly so the trend is visible.
Do I keep my ad account?
Yes. We work inside accounts that belong to your company, so you keep the data and history.
What does a Google Ads audit include?
We check tracking, account structure, search terms, budgets, bid strategy and landing pages, then give you a ranked list of what wastes spend and what to fix first.
Do you run Google Ads for law firms or real estate?
Yes. We build separate campaigns for legal and real estate services, watch lead quality as well as cost per lead, and keep ad wording within the rules of each sector.
How do I start?
Send the site address and the goal, or ask for the free audit. You get a scope, a fee and a first test plan, usually the same day.
Send us your Google Ads account. We will show where spend leaks.
The first audit is free and yours to keep. Get Google Ads management with tracking, weekly reports and one manager.